Hear Me Thaw!

Graffio Arts worked with 3D designer Sean Matthews to create this augmented reality experiences for Bankside London’s Frost Fair. As part of the rich history of the Frost Fair, it is believed that an Elephant was brought onto the ice to the amazement of Londoners that may have never seen an elephant before.

During production, Sean named the elephant Clive and we used this sequence as part of the augmented reality teasing while we developed work with the other artists.

Graffio Arts has been travelling back and forth between Loughborough and London, working with Phil @TMB_ThePlace to create augmented reality experiences for @bankside_london's Frost Fair.

This winter, Bankside is celebrating one of the most extraordinary events in London’s history – the Frost Fair. From circa 1605 to 1814, the surface of the River Thames froze over 24 times, bringing all trade on the water to a standstill. So the people of Bankside took to the ice, creating ‘Frost Fairs’, with a sensational cornucopia of markets, amusement, food, drink, games, pubs, shops, entertainment and general revelry!

Inspired by the area’s rich heritage and lively characters, Bankside has reinvented the Frost Fair for the 21st century. You can immerse yourself in our innovative augmented reality installations, follow street art trails, feast on special Frost Fair themed food and drink and enjoy various workshops and activities along a Bankside Trail.

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Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

Make it stand out

Whatever it is, the way you tell your story online can make all the difference.

CREDITS

3D design: Sean Matthews (@seandsgn), Art Direction: Graffio Arts. Agency collaborator: Phil Dawson/This Must Be The Place.

FROST FAIR

The can find out more about Bankside’s Frost Faire here.

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